Here are 6 great free twitter tools that I use. I’ve listed what they are for, and what I actually use them to do. I love tools that are “to the point” and get the job done (Fancy graphs help too).
1. Twitter Karma - Quick and dirty way to manage your followers, followees, and mutual follows. Authenticate, then click “wack”. As simple as that. Only one caveat, twitter karma says they don’t play well with internet explorer, but I’ve never had a problem.
How I use it: I use this to weed out people who were mutual follows out of courtesy but who have now become “spammy” and to add insult to injury on top of their spam have stopped following me.
2. FollowerWonk - Quick and dirty specialized twitter profile search.
How I use it: This is a great tool for finding people in a specific area on a specific topic. I personally use it to find people who are technology innovators in the Toronto area.
3. Twitter Counter - Free follower analytics.
How I use it: Awesome graphing tool for your follower stats. Also good for doing comparisons. The graphs are really great for seeing followers who have dodgy follower behavior. Also, it’s a really great way for people new to Twitter to realize that “more tweets” does not mean “more followers”.
4. Reppler - Monitor your social media for questionable content, measure whether other people might perceive your content as vulgar or negative. Also alerts you when people post dodgy content or posts full of profanity to your social media profiles.
5. Buffer - Collect the best content and schedule your tweets, it’s that simple. Also has a whole bunch of browser extensions to help you add content to your schedule easily.
How I use it: I’ve been trying not to overload my twitter account with retweets and tweets of all the really cool stuff my followers and the people I follow post. Of course there is the obvious choice of not retweeting everything I see, but I also like to schedule content updates and space them out. I used to use TweetDeck for this, but Buffer is just way better for this task. Just drop the content into buffer, and buffer takes care of the auto-scheduling.
6. Twit Cleaner - Analyze your twitter followers to weed out robots and other dodgy behavior.
How I use it: I followback out of mutual respect. When I do this, I often quickly glance at someone’s profile to make sure they are human. The problem with this approach is there are about a thousand ways that dodgy people are using robots and other services to make fake accounts look real. Twit Cleaner identifies these people for me. Some common things they highlight are – “nothing but links”, “repeating the same URLS”, “Uses Advertising Networks”, “Little Original Content”. These behaviors help me to decide whether you are an unfollow.
Do you use any free tools that I haven’t listed that are easy to use, have awesome value, or are just plain cool? Drop them into the comments so we can all benefit from your social media mojo!
Here are the 5 apps that I install on Android as soon as I get a new handset or install a new ROM (OS). They are essential from the perspective of making my phone more functional, and more importantly ‘extra’ sexy. Click on any of the images to enjoy high res versions of the visuals.
1 Go Launcher/Contacts - replaces your stock launcher, makes the interface cleaner, adds amazing desktop transition animations, fully themeable. Dock icons are fully customizeable, follow the theme and can be swiped left and right. Managing widgets on multiple desktops and adding desktops is a breeze. Highlights new apps when they are installed. Go Contacts is a dialer replacement, that is more functional, cleaner, and has some amazing side swipe animations. [Market Link 1] [Market Link 2] [Free]
2 Go Weather - adds a wide variety of amazing looking fully themeable widgets for weather junkies. Once you load the application, you get detailed views, including hourly forecast and a temperature trend. [Market Link] [Free]
3 Handcent SMS - replaces the stock Android or vendor modified SMS (text messaging) application. Makes it look sexy, work better, and will keep retrying your message sends when it can’t send a text (either due to airplane mode or lack of radio). [Market Link] [Free]
4 Onavo - tracks your wireless data useage, shows you your profile, alerts you when an application is hogging data. Also allows you to restrict apps to wifi, or totally stop them from using data. It also scans your apps when they are installed to make sure they are bandwidth friendly. [Market Link] [Free]
5 Plume – made by the makers of beautiful widgets, this application makes twitter sexy on Android phones. By far the slickest and easiest to use Twitter client. Also has amazing widgets. Screenshots speak for themselves. [Market Link] [Fremium]
These 5 apps should make a huge difference in how you feel about your user interface experience in Android. Let me know what your experience is, or if you have apps you think should be added to the list!
What does it take to execute and thrive as a tech business in a hyper connected and noisy social web?
New market participants face audiences that have “Attention Deficit Disorder” and also seem to have no real long term brand loyalty. If your product “does it 90% as well as the competitor at 1% of the competitor cost”, or does what the competitors do twice as well, you will rapidly co-opt the existing client base. This is especially true if “word of mouth” about your product, or some element of your marketing campaign goes viral on the social web. It also means that people will drop you like a rock if you anger them on the social web (think RIM, think Netflix).
The barriers of entry to the marketplace have also rapidly fallen in terms of the cost of the technology, the availability of connectivity, and the ubiquity of storage. What we increasingly see are products being launched that are “just good enough” to take advantage of ever shorter product development cycles and even shorter consumer/end user adoption cycles.
The combination of the above brings me to some observations on what might be the essential “ingredients” successful tech execution today.
1. Speed To Market – With social media, and a very reactive blog sphere, if your product is good, and it’s first to market, people are eager to spread the word for you to prove that they are knowledgeable early adopters. Get your product to market fast, OR ELSE. Dilly dallying, presenting your “concept” to analysts or other forums before anything is baked or launched means that more people are going to discuss your product with other people who just might execute your idea. This is also valuable time that the market is changing underneath your feet.
2. Resources - From a resources dedicated to the project perspective, you need to come out “swinging for the fences”. This seems a little counter intuitive doesn’t it? Come to market quickly, but also swing for the fences? Put your top people on the project and pump out the most complete 1.0 product you can in the shortest timeframe possible. Don’t use 0.5 developers to bootstrap the project, use the number of developers you need to get the project out the door in 6 months or less. Watching someone else eat your lunch because they hired a few more developers sucks, and really undermines all the hard work you put into the concept. The idea is valuable, but only if executed correctly, because your miss-step is somebody else’s shiny new opportunity.
3. Clean Messaging - It’s a Twitterized world, people want to know something in 140 characters or less. Marketing needs to be cognizant of the simple fact that people don’t want to read a web page that is a wall of text with grainy screen shots. Within 15 seconds of scanning your website the reader needs to know exactly what they will get from your service. Having a free version of your service doesn’t hurt either. (Check out mint.com or cloudability.com for some great examples).
A company called Cloudability takes this “clean messaging” paradigm a bit further by tying their tag line to a service most people already know to be easy to use, and extremely powerful dubbing themselves “the mint.com of cloud computing”. This clearly defines Cloudability’s value via a well known and trusted reference service in “5 words”, well played sirs, well played.
4. Listen to the Market - That’s right, if you execute quickly, get your products in the field, and make it easy for people to understand your product – YOU WILL GET GOBS OF FEEDBACK. Some good, some bad, some ugly, but all of it useful. This will ensure that you will be in a unique position to lead the field and bring innovative features to market. Arguably field feedback is 100x more valuable than anything some analyst in the ivory tower has to say.
So what does this mean?
I enjoy watching the Tech Battles videos from Tech Crunch Disrupt, because it is 100% clear that the next generation of entrepreneurs really “Get It”. They realize that they need to bring something innovative to the table now, they need people to understand and use their service quickly, and they also know that they need to secure the required level of funding to “go big or go home”.
So what’s the future for businesses that can’t bring new 1.0 products to this new environment? Don’t be the next RIM. Cluttered messaging, slow time to market, and a blind eye to what the social web effects would have on their subscriber numbers and brand perception can bring even the biggest giants to their knees.
Today I stumbled onto a story that seems to prove to me that we (as humans) often overlook the root cause of a problem. By overlooking the root cause, we often prescribe solutions that not only solve the wrong problem, sometimes we actually complicate the problem with unintended consequences. Have a read below and see if you can see where I am going with this.
The article in the Toronto Star today describes a bear being shot by the authorities because it was “foraging too close humans”.
At first glance, this seems to make quite a bit of sense. But let’s take 2 seconds to think about this problem and see if it really is as logical as it seems.
Jeannie (the bear) had a bear cub, and for years had been part of the Whistler community she called home. Tourists and residents alike enjoyed catching her in photographs and occasionally providing food for the bear. This bear was known to be friendly to humans, so why would it suddenly need to be shot?
Due to a sub standard crop of natural foliage, Jeannie was getting hungry and as a result foraging closer and closer to populated areas.There were reports of Jeannie trying to “hip check” her way into a community center for food.
So this would seem to be justification for a group of people to get together and decide that “they have the answer, let’s shoot the bear”. I’m sure they put a lot of soul-searching into the decision. Sadly if they had just directed that energy towards finding a possible alternate solution, things could have been very different.
The problem I see as the “root cause” is that the bears don’t have adequate food supply this season. To me an obvious and more humane solution involves providing alternate food sources in their natural habitat and replenish them till the end of the season. This would allow the bears to weather this season, and result in them being less aggressive with foraging. The other huge benefit is that Jeannie would be alive to raise her own young.
How much do you think it costs to hand raise a young bear? What are the ramifications of having a young bear cub hand raised? Won’t the cub now imprint with humans and eventually be more prone to getting close to humans in the future?
Will we hear about Jeannie’s cub being shot for the same faulty reason in 10 years?
Unfortunately this kind of failure to look ’2 steps forward’ is prevalent in our own personal decisions, public policy and in the private sector. Is it human nature?
Maybe I’ve missed something in my analysis, and maybe providing food to the bears isn’t feasible. Do you have some insight into why my solution wouldn’t be possible? Do you have information that indicates that someone did evaluate this and decided it made no sense at all? Stick all your thoughts into the comment box and we’ll discuss!